Privacy Policy

At alpha Omega Lab, we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and protect any information that you provide when using our website. By using our site, you consent to the collection and use of your personal data as described below.

1. Data Collection

We collect the following types of data when you visit our website:

• Personal Identification Information: When voluntarily provided via forms (e.g., name, email address, and message content) through our contact forms and newsletter subscriptions.
• Non-Personal Information: Information such as IP addresses, browser type, device type, and referral sources. This data is collected through Google Analytics, Rank Math SEO, and Site Kit by Google to help improve website functionality and content.
• Cookies and Similar Technologies: Cookies are used by caching and optimization plugins like W3 Total Cache to enhance loading speeds and user experience, and by Complianz GDPR/CCPA Cookie Consent to manage cookie preferences and ensure compliance with data protection laws.

2. Use of Data

We use the data collected to:

• Enhance Website Functionality and Performance: With plugins like Autoptimize and W3 Total Cache, we ensure an optimized experience for users.
• Analyze User Behavior and Trends: Tools like Google Analytics and Site Kit by Google help us understand visitor interactions and site performance, allowing us to improve our content and services.
• Manage and Respond to User Inquiries: Data provided via the Brevo contact form is stored to manage and respond to user inquiries.
• Receive Notifications for New Submissions: Zapier notifies us of new form submissions by accessing the provided email address. It does not access or store message content.

3. Third-Party Services

We integrate with several third-party services that collect and process data on our behalf:

• Google Analytics: Collects cookies and browsing data to analyze site traffic and user engagement.
• Brevo (formerly Sendinblue): We use Brevo as our marketing and communication platform. By submitting forms on our site, you agree that the personal data you provide, including your message, will be transferred to Brevo for processing in accordance with Brevo’s Privacy Policy. Brevo manages email communications and stores personal information needed to respond to inquiries and manage newsletter subscriptions.
• Zapier: Used to send notifications to us when a new contact form submission is received. Zapier only accesses the email address associated with each submission to facilitate these notifications and does not access or store message content.
• Complianz GDPR/CCPA Cookie Consent: Manages user consent for cookies in compliance with GDPR, CCPA, and other privacy regulations.

4. Data Protection

Your personal data is handled securely, and we perform regular backups using UpdraftPlus and WP All-in-One Migration. These tools allow us to safeguard site content and ensure quick recovery and secure data transfer in case of technical issues. We will not sell or lease your personal information to third parties unless we have your permission or are required by law to do so.

5. User Rights

You have the right to:

• Access the personal data we hold about you.
• Request corrections or deletions of your personal data.
• Withdraw consent for data processing or object to specific uses of your data, including unsubscribe options for newsletters.

To exercise any of these rights, please reach us via the Contact section of this website or at info@alpha-omega-lab.com.